Make spirits bright with up to 50% off premium products, playful family events, holiday giveaways, unique gifts and recipes to bring festive cheer

LAKEWOOD, Colo., Dec. 4, 2025 /PRNewswire/ -- December sparkles with the magic of holiday cheer: twinkling lights, festive baking, cozy gatherings, and the hunt for just-right gifts. Natural Grocers^®, the largest family-operated organic and natural grocery retailer in the U.S., is making the season even brighter with its annual Holly Deals^SM event from Dec. 6–22 at all 168 locations nationwide. Customers will be treated to decadent deals, charming surprises, and plenty of festive fun—making each celebration merrier and every holiday wish more affordable.

"At Natural Grocers, we provide a relaxed, friendly and welcoming atmosphere all year long, and the holidays are no different," said Raquel Isely, vice president of marketing at Natural Grocers. "From healthy ingredients for that special recipe to gift ideas for those beloved pets, we have everything you need to check off your holiday shopping list—all backed by our industry-leading standards and the merriest discounts this side of the North Pole. On top of that, our stores are offering three family-friendly events, seasonal freebies and more. Skip the holiday hustle and enjoy a stress-free, one-stop shopping experience at Natural Grocers."

SPECIAL IN-STORE EVENTS
Make Saturdays merry with the Natural Grocers good4u® Crew! From Dec. 6–22, there's holiday fun, treats and whimsical wins waiting at every store:

• Dec. 6: Win Up to a $50 Gift Card – Be among the first 200 customers through the door to snag a free limited-edition reusable holiday gift bag. Twenty lucky bags per store will include a gift card valued up to $50!^[i]
• Dec. 13: Snow Plushie Scavenger Hunt – Starting at 11 a.m., search for one of 20 hidden snow plushies for a chance to win a gift card up to $50.^[ii] Plus, enjoy a holiday craft table perfect for kids…of all ages!
• Dec. 20: Sweet Holiday Treat and Popcorn Sampling – From 12 p.m. to 2 p.m., customers are invited to sample Natural Grocers^® Brand sweet treats and freshly popped popcorn (while supplies last).^[iii]
• Dec. 6–22: Count the Gingerbread Cookies – Flip through the free December Holly Deals Magazine, count all the gingerbread cookies and submit your guess for a chance to win a $500 Natural Grocers gift card. A drawing among all entries will determine the winner.^[iv]

HOLLY DEALS
From Dec. 6–22, shoppers can enjoy up to 50% off select products throughout the store.^[v] Natural Grocers is serving up a sleigh-full of savings across party foods, holiday baking, self-care gifts, stocking stuffers and vitamins and supplements—perfect for holiday feasts, thoughtful gifts and treating yourself along the way.

• PARTY FOODS: Standout deals to elevate any party spread.
• BAKING & COOKING: Premium-quality staples for a holiday-ready kitchen with ingredients you can trust.
• HEALTH & BEAUTY: Explore a selection of festively priced indulgences made with ingredients and practices that are better for your health and more sustainable for the planet.
• STOCKING STUFFERS: Magically priced treats that would bring a smile to even Scrooge himself.
• VITAMINS & SUPPLEMENTS: Take your nutritional health to the next level with an exceptional lineup of high-quality products at fabulous discounts.

EXTRA SUGAR AND SPICE FOR {N}POWER® MEMBERS
Want to start the new year off with more than just coal in your pocket? It's easy if you're an {N}power member at Natural Grocers. The free member rewards program offers year-round access to extra discounts, digital coupons, freebies and added rewards in December.

• Through Dec. 15: Gifting is good4u^SM – {N}power members who purchase $50 or more in Natural Grocers gift cards online will receive a $5 reward, valid Dec. 18–31.^[vi]
• Dec. 6–22: Power Deals – Download Natural Grocers' free mobile app and clip special "buy one, get one 50% off" coupons for items like Andalou Naturals Face Masks, Wholesome^TM Select Organic Sugars, The GOOD Crisp^TM Company Potato Crisps and more.^[vii]
• Dec. 6–22: Play the {N}power Shopping Challenge – Complete five shopping challenges and receive a $5 reward. Complete all seven challenges and receive a $10 reward. Rewards will be autoloaded to {N}power accounts and valid Dec. 29, 2025, through Jan. 12, 2026.^[viii]
• Dec. 6–22: 10% off all alcohol for {N}power members.^[ix]
• Through Dec. 31: Even More Affordable Prices – {N}power members receive exclusive pricing on items such as Contented Hen^® Select Free-Range Eggs ($1.99 each, limit one dozen), Thousand Hills^TM 80/20 Grass Fed Ground Beef ($7.75/16 oz), Natural Grocers® Brand Liquid Dish Soaps ($2.99/24 oz), USDA-certified organic avocados (99 cents each, limit three), and Truly Grass Fed^TM Butter and Kerrygold^TM Pure Irish Butter ($3.99/8 oz, limit one of each brand).^[x]

To join {N}power, visit naturalgrocers.com/npower. ^[xi]

NATURAL GROCERS BRAND GIFT IDEAS
Natural Grocers good4u^® elves have been working all year in the private-label workshop to make your holiday season merry and bright. Build the perfect, Always Affordable^SM gift bag with customer favorites and new releases that match themes like Holiday Glow, Season's Eatings, Scents of the Season, Winter Wellness, and of course, Chocolate & Coffee Cheer—featuring the retailer's limited edition Organic Winter Seasonal Coffees: Dark Chocolate Mint and Holiday Spice ($9.99/10 oz).

HOLIDAY RECIPES
Discover a handpicked collection of festive recipes that will transform your gatherings this holiday season. These dishes blend traditional favorites with modern dietary options, featuring indulgent sweets, hearty mains, fresh salads and celebratory beverages that cater to every taste such as:

• Easy Gingerbread Nut Butter Bites
• Christmas Tree Pizza
• Celebratory Salad
• Santagria Holiday Mocktail

MORE HOLIDAY HAPPINESS WITH NATURAL GROCERS
Holiday studies have proven that it's easier to follow Natural Grocers on social media than it is to follow a flying reindeer. Find them on Instagram, Facebook and TikTok for exclusive giveaways, DIY holiday hacks, fabulous recipes and more.

• Visit naturalgrocers.com for more information on holiday happenings.
• Click here for a complimentary media kit.
• For media inquiries, please contact kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

^[i] NO PURCHASE OR PAYMENT NECESSARY. Event will be held at participating stores on 12/6/2025 only; 200 bags will be given out first come, first served. Limit one bag per customer. While supplies last, no rainchecks. Void where prohibited by law. Crew and members of their household are not eligible. See store for details and additional terms.

^[ii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited by law. Contest starts at all stores on 12/13/2025 at 11:00 a.m. local time. 20 prizes will be awarded at each store upon finding a snow plushie with a special card attached, including nineteen $5 gift cards and one $50 gift card. Limit one gift card prize per winner. Crew and members of their households are not eligible. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[iii] Offer valid only on 12/20/2025 from 12:00 p.m. – 2:00 p.m. local time, at participating stores, while supplies last.

^[iv] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. One winner company wide. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible. Sweepstakes start on 12/6/2025 and end on 12/22/2025. For official rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[v] Offers valid only from 12/6/2025 – 12/22/2025 for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand, no rainchecks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[vi] Offer valid 11/21/25 – 12/15/25, reward valid 12/18/25 – 12/31/25. Order must be placed with {N}power email address and/or phone number when you check out to earn reward.

^[vii] Offers valid only for {N}power members and redeemable only for in-store customer purchases and cannot be combined with other offers. Buy one item, get another qualifying item of equal or lesser value for 50% off. Click to load offers to your account from the Natural Grocers mobile app or online dashboard. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. {N}power offers available only to registered members and are subject to program terms and conditions available at naturalgrocers.com/terms.

^[viii] Qualifying in-store customer purchases made from 12/6/25 – 12/22/25, only (the "Offer Period") will accumulate towards a reward. Complete at least five categories during the Offer Period to receive one of the following {N}power rewards: Complete five (5) or six (6) categories to receive a $5 reward; or complete seven (7) categories to receive a $10 reward. The maximum reward amount under this promotion is $10. No more than one (1) reward will be applied. Reward may not be redeemed for gift cards, store credit or cash. Unless stated otherwise, minimum purchase requirement set forth in a category will be met when cumulative, in-store purchases of qualifying items during Offer Period, exclusive of sales tax, exceed the minimum amount (in Natural Grocers' sole discretion). Earned rewards will be autoloaded to customer's {N}power account by 12/29/25; rewards must be redeemed by 1/12/26. Instacart purchases do not qualify for this promotion. Be sure to use your phone number at checkout for purchases to qualify. Progress may be viewed on customer's {N}power dashboard or Natural Grocers Mobile App.

^[ix] Offer valid 12/6/25 – 12/22/25 for in-store customer purchases only at participating Natural Grocers locations. Must be 21 or older for alcohol purchases. Please drink responsibly. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Void where prohibited by law. {N}power offers available only to registered members.

^[x] Limit 4 on discount items per {N}power member unless otherwise stated. Offers valid through 12/31/25. Valid for {N}power members only. Valid for in-store customer purchases only; and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[xi] Customers can sign up for {N}power here. Message and data rates may apply. See naturalgrocers.com/privacy for the Company's Privacy Policy and naturalgrocers.com/terms for the {N}Power terms of use.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.